Belgrade · Est. 2024

A family practice
for businesses
ready to grow up.

Degtyarev and Partners is a boutique consultancy helping international companies make better decisions about technology, marketing, and long-term strategy — with the rigor of a senior team and the candor of people who actually care.

Technology Marketing Strategy Belgrade Technology Marketing Strategy Belgrade
Our approach

Three practices.
One operating mindset.

We don't sell off-the-shelf playbooks. Every engagement starts with a clear-eyed view of where the business actually is — and where its leverage sits. Then we move.

01 / Technology

IT Consulting

Architecture choices, vendor selection, and technical due diligence — translated into language a board can act on.

  • Tech stack & architecture review
  • Build vs. buy assessments
  • Vendor & partner selection
  • AI & automation roadmaps
02 / Demand

Marketing

Positioning, narrative, and the channels that actually move the needle. We work where strategy meets execution.

  • Brand & positioning
  • Go-to-market strategy
  • Content & editorial systems
  • Paid & organic acquisition
03 / Direction

Business Strategy

From operating model to expansion plan — the work of figuring out what to do next, and what to stop doing.

  • Growth & expansion strategy
  • Operating model design
  • Pricing & unit economics
  • M&A and partnership advisory
What we do

Substantive work,
not slide theatre.

01

Technology that earns its keep

Most companies don't have a technology problem — they have a clarity problem. We help leadership teams see their stack honestly, decide what's worth the investment, and avoid the kind of choices that take a year to undo.

Stack audits Build vs. buy AI integration Tech due diligence
02

Marketing with a thesis

We start with the question most agencies skip: why does this business deserve attention? From there we build positioning, messaging, and channel strategy that compound over quarters — not campaigns that peak and disappear.

Positioning Brand narrative Content strategy Performance marketing
03

Strategy as a working tool

Real strategy is a small number of hard decisions, made well. We work with founders and operators on growth, structure, pricing, and capital — producing the kind of documents people actually return to, not ones that live in a deck folder.

Growth strategy Operating model Pricing M&A advisory
Selected work

A snapshot of recent engagements.

SaaS · Western Europe 2025

Repositioning a B2B SaaS for upmarket buyers

Refreshed narrative, ICP, and pricing structure for a vertical SaaS company expanding from SMB into mid-market.

2.4× average contract value
Fintech · Balkans 2025

Tech due diligence ahead of a Series A

Architecture review and risk assessment that became the foundation of a successful fundraising round.

€8M round closed
E-commerce · GCC 2024

Go-to-market for an MENA-region launch

Channel strategy, content system, and paid acquisition framework for an established brand entering a new market.

11mo to break-even
Real Estate · Europe 2024

Operating model for a multi-asset portfolio

Designed reporting, governance, and capital allocation discipline for a family-owned real estate group.

3 jurisdictions aligned

Client names available under NDA on request.

The partners

A small team.
Senior on every call.

Founding Partner

[Partner Name]

Two decades across journalism, banking, and real estate development. Leads the firm's strategy and capital advisory practice.

Partner

[Partner Name]

Background in technology and product. Leads the IT consulting practice and oversees engagements involving software architecture and AI.

Get in touch

Tell us where you are.
We'll tell you if we can help.