Belgrade · Est. 2024

A family practice
for businesses
ready to grow up.

Degtyarev and Partners is a boutique consultancy helping international companies make better decisions about technology, marketing, and long-term strategy — with the rigor of a senior team and the candor of people who actually care.

Technology Marketing Strategy Belgrade Technology Marketing Strategy Belgrade
Our approach

Three practices.
One operating mindset.

Our work has one purpose: to put our own experience to work on your problems. This is a family firm — my name is on the door, which means our reputation is the only guarantee that matters to us.

01 / Technology

IT Consulting

We help companies turn technology into a measurable business advantage. From strategy to execution, we design and implement solutions that improve efficiency, accelerate growth, and increase enterprise value.

  • IT Strategy
  • IT Due Diligence
  • Product & UX Consulting
  • Digital Transformation & Process Optimisation
02 / Demand

Marketing

Positioning, narrative, and the channels that actually move the needle. We work where strategy meets execution.

  • Brand & positioning
  • Go-to-market strategy
  • Content & editorial systems
  • Paid & organic acquisition
03 / Direction

Business Strategy

From operating model to expansion plan — the work of figuring out what to do next, and what to stop doing.

  • Growth & expansion strategy
  • Operating model design
  • Pricing & unit economics
  • M&A and partnership advisory
What we do

Substantive work,
not slide theatre.

01

Technology that earns its keep

Most companies don't have a technology problem — they have a clarity problem. We help leadership teams see their stack honestly, decide what's worth the investment, and avoid the kind of choices that take a year to undo.

Stack audits Build vs. buy AI integration Tech due diligence
02

Marketing with a thesis

We start with the question most agencies skip: why does this business deserve attention? From there we build positioning, messaging, and channel strategy that compound over quarters — not campaigns that peak and disappear.

Positioning Brand narrative Content strategy Performance marketing
03

Strategy as a working tool

Real strategy is a small number of hard decisions, made well. We work with founders and operators on growth, structure, pricing, and capital — producing the kind of documents people actually return to, not ones that live in a deck folder.

Growth strategy Operating model Pricing M&A advisory
Selected work

A snapshot of recent engagements.

Real Estate · UAE 2023

Arsenal East — UAE market entry

Developed market entry strategy for Arsenal East Real Estate Development Company, including positioning, marketing, and TV presence.

$32M+ in investments at market entry
Real Estate · Dubai 2024–2025

Emerald City Properties — full-scale growth strategy

Built the growth engine from scratch for Emerald City Properties: strategy, marketing, advertising, and brand identity.

$2.5M valuation · $650K annual revenue
GameDev / PropTech · Global 2025

Lumero Studio — positioning and growth

Developed positioning and growth strategy for Lumero Studio, with ongoing marketing and product support.

$120K funding at $900K valuation
SaaS / E-commerce · Global 2026

Tivy Shop — Telegram-native commerce launch

Created product launch and growth strategy at the prototype stage for Tivy Shop, a platform for building stores inside Telegram.

200+ stores · 3,000+ users in month one

Selected engagements. Additional references available on request.

The partners

A small team.
Senior on every call.

Kirill Degtyarev
Founder & Partner

Kirill Degtyarev

Over 20 years of experience building and executing growth strategies across industries. Background in journalism, banking, and real estate development, with a focus on structuring complex projects and driving long-term value.

Gleb Goncharenko
Partner

Gleb Goncharenko

3D designer and Unreal Engine 5 specialist with a strong focus on real-time environments and immersive experiences. Actively exploring and applying AI tools to transform content creation workflows and visual storytelling.

Angelina Samko
Managing Partner

Angelina Samko

Leads marketing strategy with a strong focus on brand positioning and growth. Extensive experience in social media management and crafting compelling business identities.

Get in touch

Tell us where you are.
We'll tell you if we can help.